Business, Blogging
Lauren Hooker
40 Ways to Use Adobe Illustrator to Improve ...

Adobe Illustrator is my go-to software for anything and everything design-related. It's the one program I truly couldn't work without.

And while it's easy to assume that the program's primary focus is illustration based on the name, there is so much more to this design software. 

With tools for type, color, photo cropping, image tracing, drawing, and much more, it has innumerable benefits for bloggers and business owners, alike.

To get your creative gears turning, here's a look at 40 ways Adobe Illustrator can take your blog and/or business to the next level.

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business
Blogging, Business, Branding, Design
Lauren Hooker
How to Create Eye-Catching Blog Post Graphics

First impressions are crucial, especially in business.

Potential customers and clients make judgments about your business within the first few seconds of coming into contact with it, whether it’s through your website, your social media accounts, or a simple blog post graphic.

And those initial thoughts - whether they’re spot on or far off from what you want them to be - are within your control. You have the opportunity to make a killer first impression through high-quality, branded visuals.

If your blog is a large part of your business or you’re hoping to drive more traffic back to your site through your blog, you have to have eye-catching blog graphics to not only generate a positive first impression, but to encourage readers to share your posts on sites like Pinterest and be seen by an even wider audience.

So how do you create eye-catching blog post graphics? And better yet, how can you set them apart so they’ll stand out from the rest and be recognized time and time again?

How to Create Eye-Catching Blog Post Graphics
Business, Visual Marketing
Lauren Hooker
40 Easy, Engaging Video Content Ideas for Your ...

“When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.

As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day.

Which is why Youtube is also the world’s greatest overnight-success-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.

But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. 

And that’s where this post comes in. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure.

40 Easy, Engaging Video Content Ideas for Your Creative Business
Business, Visual Marketing
Lauren Hooker
Why You Should Be Using Infographics for Your ...

If you’re looking for a good way to kill at least an hour of your time, type in the word “infographic” in the Pinterest search bar.

Thousands of clever graphics will pop up on everything from “how to make a salad taste awesome” to a baby’s first year in a review. There’s even an infographic that answers the pressing question, “Is your dog sleeping a little too much?”

Then, after you’ve admired the genius creativity behind them, take a gander at how many repins and likes each of those infographics receives. Thousands upon thousands.

In fact, infographic volumes have increased by over 800% in 2 years. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 

What is it about infographics that makes them so appealing? And better yet, how can you come up with some clever infographics for your business so it gains more exposure through likes and shares?

I have all the answers for you in this post.

Why You Should Be Using Infographics for Your Business (And How to Create Them)
Blogging
Lauren Hooker
How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts. 

How to Create Catchy Headlines

Blogging

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30 Ways to Generate Buzz for Your Blog

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30 Ways to Generate Buzz for Your Blog

"It's always a great idea to create excitement over your blog and business." I find myself telling this to my clients and peers on a weekly basis, and it's a practice that has played a large role in the increased following of Elle & Company. It's always smart to find ways to stay in the forefront of your readers' minds and keep them coming back for more. Generating buzz about your blog and business gets your followers involved and allows you to connect with them, which in turn builds trust, increases sales, and encourages reader and customer loyalty.

So today I'm sharing 30 simple, effective ways that you can create excitement and generate a buzz about your blog or business. Many of these ideas can be combined, added onto, or built upon, and I encourage you to get creative and make them your own; these ideas will be most helpful for you if they're relevant and appealing to your ideal audience. 

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10 Practical Steps for a Streamlined Brand

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10 Practical Steps for a Streamlined Brand

Most bloggers and entrepreneurs don't have trouble recognizing why branding is important; they have trouble knowing where to start. Last week I covered the why of branding, but today I'm getting practical with the how. Here are 10 steps for creating, refining, and implementing a streamlined brand. 

I thought it would be helpful to provide a case study/example as we go along. Since you'll be putting these steps into practice on your own, I'm sharing how I streamlined the Elle & Company brand.

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Share Your Secrets

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Share Your Secrets

It's natural to want to hoard the tips and strategies that have helped you become successful. I've had several business and blogger friends who are reluctant to share their secrets for fear that others in their industry will learn their ways and rob them of business or page views. But withholding your secrets could be holding you back from a major opportunity to grow your blog and business. And here's why.

7 Ways To Keep Visitors on Your Site Longer

7 Ways To Keep Visitors on Your Site Longer

Bounce rate: the percentage of visitors who enter a site and "bounce" rather than continue viewing other pages within the same site. The bounce rate measures the effectiveness of a website to entice readers to continue with their visit. If you have a goal in mind for your audience, whether it's to have them buy a product, contact you for a service, or increase your number of page views for sponsorships, having a low bounce rate is of great importance.

So how can you keep visitors clicking around on your site and entice them to stick around longer? Here are 7 ways.

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SEO Made Simple

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SEO Made Simple

SEO is one of those topics that has the potential to make your eyes glaze over.

If you have a blog or a website, you're probably aware that SEO is important for gaining traffic and ranking high in Google searches, but chances are, you might be a little intimidated by it all and unsure of where to start. Jake is my lifesaver when it comes to helping me with Elle & Company's search engine optimization, and today he's sharing the basics to help you get started and improve your SEO, too.