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Screen Shot 2018-07-12 at 11.32.45 AM.png — BLOGGING

BUSINESS

SQUARESPACE

DESIGN

Screen Shot 2018-07-12 at 11.33.10 AM.png — SOCIAL MEDIA

Branding — BRANDING

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May 2019

Featured

My Highly Effective, Non-Existent Pinterest Strategy

April 2019

Featured

The Pros and Cons of Squarespace's New Email Campaign Feature

March 2019

Featured

Canva or Adobe Illustrator: Which is the best fit for your business graphics?

February 2019

Featured

January 2019

Blog

Follow up: Big Things I'm Doing Differently in 2018

Planning For Your Most Productive Year Yet

My Pared-Down Approach to Planning and Goal Setting

December 2018

Featured

7 Things I'm Doing to Prepare My Business for the New Year

November 2018

Featured

A Behind-the-Scenes Look at Elle & Company From My Assistant's Perspective

A Comprehensive List of Tools and Resources I Use to Run My Business

October 2018

Featured

Feeling Stuck? Use These 8 Fantastic Squarespace Resources

10 Things To Do After Your Squarespace Site Is Live

How to Sell Like a Pro in Squarespace

How to Blog Like a Pro in Squarespace

An Update on Squarespace SEO in 2018

September 2018

Featured

How to Build a Quiz Content Upgrade

Business Spotlight on Sai Hossain

A Trusty Guide for Setting Up Navigation, Pages, and Blocks in Squarespace

August 2018

Featured

3 Ways to Save Time and Expand Your Reach on Instagram

50 Engaging Instagram Post Ideas for Online Businesses

Balancing Life as a New Full-Time Mom and Part-Time Business Owner

July 2018

Featured

5 Things You Should Investigate During Your 14-Day Squarespace Trial

My Step-by-Step Guide for Getting Started with Squarespace

I’m Back (With Some Exciting Elle & Company Updates)!

March 2018

Featured

An Inside Look at How I’m Preparing for Maternity Leave

7 Simple Ways to Start Creating Better Business Graphics

January 2018

Featured

Enter the Adobe Illustrator Giveaway!

Big Things I'm Doing Differently in 2018

December 2017

Featured

Business Spotlight on Lara Casey from Cultivate What Matters

The Secret Formula Behind Every Great Blog Post

November 2017

Featured

How to Make the Best Use of Segments and Tags in ConvertKit

5 Ways to Strategically Build a Portfolio that Attracts the Right Clients

Why I Deleted 7,000 Subscribers From My List

Are Super Styled Social Media Accounts a Thing of the Past?

How to Create an Online Subscription Library from Scratch

How to Handle the Emotional Ups and Downs of Running a Creative Business

9 Simple Ways to Improve Your Design Skills

Creating and Keeping Up With a Client Waiting List

October 2017

Featured

How a Non-Salesy Weekly Webinar Series Can Transform Your Business

12 Proven Ways to Drive Traffic to Your Website Today

How to Set Up Your Asana Dashboard from Scratch

A Sneak Peek at My Monthly Business Expenses

An Inside Look at My Business Coaching Program

My Simple, No-Frills Approach to Launching New Offerings

50 More Encouraging Quotes for Creating a Successful Business

So You're Thinking of Hiring an Assistant?

September 2017

Featured

Why I Switched My Courses Over to Teachable

How I Grew My Waiting List to 250+ Prospective Clients

The Ins and Outs of My Client Offboarding Process

Everything Design School Didn’t Teach Me About Starting My Own Business

24 Time-Saving Hacks for Busy Entrepreneurs

15 Clever Ways to Use Instagram Stories to Promote Your Business

If I Were Starting My Business from Scratch, This Would Be My Gameplan

August 2017

Featured

An Inside Look at My Client Onboarding Process

10 Things You Probably Didn't Know About Elle & Company

14 Answers to Tricky Questions About Providing Web Design Services

How to Schedule Your Workday, Stay on Task, and Set Boundaries

10 Tips to Tighten Your Copy

July 2017

Featured

How to Balance a Full-Time Job and a Part-Time Freelance Business

The Complete Guide to Launching a Successful Blog

If I Were Starting My Business from Scratch, This Would Be My Game Plan

June 2017

Featured

An Inside Look at What We're Currently Working On

May 2017

Featured

My Process for Consistently Blogging

6 Practical Ways to Gain More Confidence In Your Work

8 of My Favorite Squarespace Templates for Creative Businesses

Feeling burnt out? 3 ways to bring the spark back to your business

11 Crafty Ways to Repurpose Old Content

5 Surprising Stats About Your Business’s Visuals

The Story Behind Why I Started Elle & Company

April 2017

Featured

I Want to Hear From You!

9 Creative Ways to Diversify Your Business Income

Struggling to organize your website? Try this.

The Creative Entrepreneur's Guide to Crafting a Business Plan

21 High Quality Blog Post Ideas for Product-Based Businesses

12 Google Doc Templates to Make Your Business More Efficient

Getting Started with Squarespace

Put Pinterest on Auto Pilot with this Nifty Tool

March 2017

Featured

How to Gain an Audience in Your First Six Months of Business

Making the Switch to Squarespace

12 Simple Reasons Businesses Desperately Need to Blog

28 Collateral Item Ideas for Your Creative Business

February 2017

Featured

How to Create and Utilize an Inspiration Board

January 2017

Featured

Getting Your Books Ready for Tax Time

How to Use Asana Boards to Plan Your Content Calendar

Want to Consistently Keep Your Inbox at Zero? Here's My System

Tracking Your Work Week with Toggl

Effectively Scheduling Your Work Week

Ideal Image Sizes for Your Blog and Social Media

How To Organize Google Drive for Your Business

December 2016

Blog

My Favorite Planning & Goal Setting Resources

One Word Worth Building Your Business Around

Ellechat Recap: How to Take Your Product-Based Business Full-Time With Morgan Nield

Squarespace Users: Are You Using These Helpful Shortcuts?

November 2016

Featured

Ellechat Recap: How Contracts Can Improve Your Client Experience with Christina Scalera

Why I’ll Never Schedule Social Media Again (And Our MeetEdgar Strategy!)

Ellechat Recap: An Inside Look at My Launch Strategy for Freelance Academy

Don't Be Infatuated with Income Reports

How to Ensure Clients Stick to Your Project Schedule

October 2016

Featured

How I Manage Business Tasks with Asana

Which should you offer first: services or products?

Ellechat Recap: 11 Clever Ways to Use Affiliate Links with Justine Grey

The Ultimate Script Library for Creative Entrepreneurs

September 2016

Featured

Ellechat Recap: Financially Preparing to Take Your Business Full-Time with Shannah Game

How to Create a Membership Site Using Squarespace

August 2016

Featured

Ellechat Recap: Getting Started with Convertkit with Megan Minns

A Simple 3-Step Strategy to Land New Clients Without an Audience

July 2016

Featured

30 Desirable Content Upgrade Ideas

Ellechat Recap: Streamlining Your Client Process

Business Owners: Stop Focusing on Yourself

Creating and Selling Digital Products with Kelsey from Paper + Oats

The Power of Personal Connection: How One Tweet Landed Me In Entrepreneur.com

June 2016

Featured

2 Simple Options for Connecting Squarespace and ConvertKit

Fish Pants, Blue Hair, and More Unexpected Ways to Be Memorable

Why Crowdcast Trumps Every Other Webinar Platform

4 Strategies I’ve Used to Gain 6000+ Subscribers in 3 Months

May 2016

Featured

7 Actionable Steps for Taking Your Business Full-Time

Non-Salesy Strategies for Marketing on Instagram

The Benefits of Focusing on Your Mailing List

Getting Back to the Basics of Running a Creative Business

Using the Style Editor to Customize Your Squarespace Site

April 2016

Featured

Does the Length of Your Blog Posts Matter?

The Ultimate Icon Dictionary for Creative Entrepreneurs

One Helpful Tool for Onboarding New Clients and Employees

How to Stand Apart in an Oversaturated Industry

50 More No-Fluff, Content-Rich Blog Post Ideas

March 2016

Featured

5 Tips for Improving Client Communication

Why Instagram’s New Changes Don’t Scare Me (And Shouldn’t Scare You)

Why Every Creative Entrepreneur Should Learn How to Use Adobe Illustrator

10 Essential Design Resources for Creative Entrepreneurs

How I Grew My Waiting List to 250+ Prospective Clients

Don't Believe the Lies: Why Site Traffic Matters

February 2016

Featured

A Step-By-Step Guide for Choosing the Right Squarespace Template

Exciting Changes to the Elle & Company Website (And Why We Made Them)

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business

How to Create Eye-Catching Blog Post Graphics

January 2016

Featured

40 Easy, Engaging Video Content Ideas for Your Creative Business

Why You Should Be Using Infographics for Your Business (And How to Create Them)

3 Key Benefits of Using Photos to Promote Your Offerings

7 Tactics to Help You Get to Know Your Ideal Customer

How to Create a Winning Concept for Your Marketing Campaign

14 Genius Visual Marketing Campaigns

1 Key Reason Your E-Course Isn't Selling

December 2015

Featured

How to Create the Quintessential Editorial Calendar

How to Create Catchy Headlines

November 2015

Featured

20 Business Tasks You Could Be Delegating

The Ins and Outs of My Squarespace Client Design Process

Clever Solutions to 4 of Your Biggest Blogging Hang-Ups

Top 10 Tips for Aspiring Graphic Designers

October 2015

Featured

The Glaring Issue with Using Social Media for Business

How to Implement My 2-Week Design Process (Video!)

6 Engaging Ways to Humanize Your Online Business

September 2015

Featured

24 Time-Saving Hacks for Busy Entrepreneurs

Getting Your Blog Organized with Trello

How Your Site Traffic and Income Go Hand-in-Hand

7 Creative Content Ideas for Your Mailing List

5 Benefits of Scheduling Social Media (And Our Buffer Strategy)

3 New Elle & Company Brands + Websites

The Reveal of Our Big, Secret, Exciting Project

5 Easy Ways to Customize Your Squarespace Website

August 2015

Featured

A Helpful Guide for Utilizing Twitter Chats

8 Ways to Enhance Your Website’s User Experience

A Helpful Step-By-Step Guide for Creating Client Homework

How a Simple Mind-Shift Can Drastically Change Your Business

July 2015

Featured

New Elle & Company E-Course Dates and Details!

The 6-Step Guide for Launching Your First E-Course

How I Work from Home and Stay Productive

How Passive Income Allows You to Work Smarter, Not Harder

12 Proven Methods for Increasing Your Blog Traffic Today

Give Yourself a Break

How to Create a Buying Frenzy for Your Online Product

June 2015

Featured

How to Create an Autoresponder for Your Mailing List

How to Sell Anything to Anyone, Anywhere

4 Tangible Ways Our Website Updates Can Benefit You

15 Easy Ways to Grow Your Blog Tribe

Can Your Site Survive with Fewer Blog Posts?

My Process for Creating Custom Client Logos

Setting Up Google Analytics in Squarespace

6 Simple Ways to Organically Grow Your Instagram Following

How to Create High Quality Content

How I Landed 2 Job Offers in 1 Day

8 of My Biggest Business Struggles (And How I've Overcome Them)

What Caused My Biggest Business Fail (And An Update On Our 100k Goal)

May 2015

Featured

To Leslie: 3 Reasons Why We Focus More on Site Traffic Than Our Email List

Striving to Be Remarkable - A Review of Purple Cow by Seth Godin

How to Create SEO-Rich Content

The Facts About You (Our 2015 Survey Results!)

25 Things I've Learned from Blogging 5 Days a Week

The Many Uses of the Squarespace Summary Block

Five of My Greatest Design Challenges (And How I've Overcome Them)

How I Generate a Consistent Income from My Freelance Business

We Want To Hear From You!

How Client Homework Revolutionized My Workflow

Setting Up Shop in Squarespace

How to Create the Quintessential Instagram Feed

12 Ways to Network Authentically

How I Organize My Client Workflow

A Backward Approach to Product Launches

Surprising April Analytics in Our Journey to 100k Visitors

April 2015

Featured

Getting Started with Adobe Lightroom

How I Grew My Twitter Following by 476% in 3 Months

7 Things My Dad Taught Me About Business

11 Ways to Create Hype Around a New Launch

A Simple Solution for Instagram's Biggest Business Dilemma

How to Edit Photos Like a Pro

My No-Fuss Formula for Pricing My Services

Why You Don't Need a College Degree to Run a Successful Creative Business

7 Books That Could Shape the Direction of Your Business (And a New Elle & Company Series!)

How to Create Your Own Niche

1 Clever Way to Streamline Your Client Process

How to Successfully Blog for Business

The Most Helpful Software Suite for Bloggers and Creatives

10 Things I Can't Blog Without

A Step-By-Step Guide for Creating Infographics

My Secret for Rapidly Growing My Business

4 Reasons Why You Should Never Turn Down a Paying Customer

Our Journey to 100,000 Unique Blog Visitors

This One Site is My Largest Blog Referral (And How to Make it Yours, Too)

How to Get First-Time Visitors Hooked On Your Blog

March 2015

Featured

How Our Business Got Off the Ground

How to Set Up Blog Archives in Squarespace

Creative Entrepreneurs: Don't Make These 15 Common Business Mistakes

9 Ways to Get the Most Out of Old Blog Content

Why Instagram Doesn't Convert

8 Common Misconceptions About Content Marketing

The Psychology of Color in Branding

The Ins, Outs and Advantages of Using MailChimp

10 Ways to Make Your Blog Content Stronger

How to Get the Most Out of Your Stock Images

Getting Started with Google Analytics

How to Come Up With 60 Original Blog Post Ideas in 30 Minutes

How to Deal With Trolls, Haters and Copycats

How I Got Featured on The Glitter Guide

A New E-Course From Elle & Company!

Get with the Facts: How Google May Turn Your Blog's SEO Upside Down

5 Ways to Boost Your Productivity

February 2015

Featured

Blogging with Squarespace

50 Motivating Quotes for Business and Blogging

7 Practices to Take You from Freelance to Full-Time

One Creative Way to Foster Community Around Your Blog

A Look Inside Squarespace Metrics

4 Ways to Keep Your Email Inbox Under Control

What I Learned from Gaining 3,000 Instagram Followers in One Day

30 Ways to Generate Buzz for Your Blog

The Truth About Squarespace SEO

Share Your Secrets

How to Create a Clean & Cohesive Inspiration Board

Are You Overthinking Your Email Campaigns?

Using Squarespace Blocks

The Best Times to Post to Social Media

7 Ways To Keep Visitors on Your Site Longer

Why Branding Matters

SEO Made Simple

January 2015

Featured

Setting Up Pages & Navigation in Squarespace

Why and How to Educate Your Clients

4 Secrets for Exponential Blog Growth

5 Things I Learned from Speaking at My First Conference

So You Jumped on the Squarespace Bandwagon...Now What?

The Basics of Visual Hierarchy (And Why It's Important For Your Website!)

My Process for Creating & Publishing Blog Posts

Rethinking My Twitter Strategy

Are You Overlooking This Important Aspect of Branding?

8 Reasons You Should Jump on the Squarespace Bandwagon

7 Ways to Make Money Blogging (Apart From Sponsorships)

Why I Don't Accept Blog Sponsors

My Top 23 Favorite Fonts

How I Create Graphics for My Blog & Business

How to Blog When You Hate to Write

12 Lessons I Learned from My First Year of Business

8 Things Your Blog's Analytics Are Trying to Tell You

How to be Taken Seriously as an Online Business Owner

December 2014

Featured

Top 10 Favorite Blog Posts of 2014

How to Build a Loyal Blog Audience

My Simple Method for Coming Up With Original Content

The 411 on Type (And Why You Should Care About It)

What Every Blogger Ought to Know About Bloglovin'

Photoshop or Illustrator?

Social Media is Changing (And 3 Free Marketing Alternatives)

10 Design Facts You Probably Never Knew

Top 10 Blogging Mistakes to Avoid

How Almost Getting Sued Helped My Business

7 Tips for Creating a Credible, Trustworthy Website

8 Popular Logos with Hidden Meanings

3 Reasons Why Eye-Catching Blog Images Matter (And My Secrets for Creating Them!)

4 Tips for Finding Your Blogging Niche

Unexpected (And Exciting!) Changes to My 2015 Branding Process