Business, Blogging
Lauren Hooker
40 Ways to Use Adobe Illustrator to Improve ...

Adobe Illustrator is my go-to software for anything and everything design-related. It's the one program I truly couldn't work without.

And while it's easy to assume that the program's primary focus is illustration based on the name, there is so much more to this design software. 

With tools for type, color, photo cropping, image tracing, drawing, and much more, it has innumerable benefits for bloggers and business owners, alike.

To get your creative gears turning, here's a look at 40 ways Adobe Illustrator can take your blog and/or business to the next level.

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business
Blogging, Business, Branding, Design
Lauren Hooker
How to Create Eye-Catching Blog Post Graphics

First impressions are crucial, especially in business.

Potential customers and clients make judgments about your business within the first few seconds of coming into contact with it, whether it’s through your website, your social media accounts, or a simple blog post graphic.

And those initial thoughts - whether they’re spot on or far off from what you want them to be - are within your control. You have the opportunity to make a killer first impression through high-quality, branded visuals.

If your blog is a large part of your business or you’re hoping to drive more traffic back to your site through your blog, you have to have eye-catching blog graphics to not only generate a positive first impression, but to encourage readers to share your posts on sites like Pinterest and be seen by an even wider audience.

So how do you create eye-catching blog post graphics? And better yet, how can you set them apart so they’ll stand out from the rest and be recognized time and time again?

How to Create Eye-Catching Blog Post Graphics
Business, Visual Marketing
Lauren Hooker
40 Easy, Engaging Video Content Ideas for Your ...

“When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.

As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day.

Which is why Youtube is also the world’s greatest overnight-success-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.

But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. 

And that’s where this post comes in. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure.

40 Easy, Engaging Video Content Ideas for Your Creative Business
Business, Visual Marketing
Lauren Hooker
Why You Should Be Using Infographics for Your ...

If you’re looking for a good way to kill at least an hour of your time, type in the word “infographic” in the Pinterest search bar.

Thousands of clever graphics will pop up on everything from “how to make a salad taste awesome” to a baby’s first year in a review. There’s even an infographic that answers the pressing question, “Is your dog sleeping a little too much?”

Then, after you’ve admired the genius creativity behind them, take a gander at how many repins and likes each of those infographics receives. Thousands upon thousands.

In fact, infographic volumes have increased by over 800% in 2 years. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 

What is it about infographics that makes them so appealing? And better yet, how can you come up with some clever infographics for your business so it gains more exposure through likes and shares?

I have all the answers for you in this post.

Why You Should Be Using Infographics for Your Business (And How to Create Them)
Blogging
Lauren Hooker
How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts. 

How to Create Catchy Headlines

Business

The Ultimate Script Library for Creative Entrepreneurs

The Ultimate Script Library for Creative Entrepreneurs

I can’t count the number of times I’ve stared blankly at my computer screen, racking my brain for an appropriate answer to a client inquiry, nice blog comment or past-due invoice.

The right words have this way of getting stuck in my brain, and they don’t often transfer correctly onto the keyboard.

In the off chance that they do come, I analyze them 53 times before finally hitting “send.”

You, too?

Wouldn’t it be nice to have a library of scripts to pull from when those moments arise daily in your creative business?

Well, now you have one.

Ellechat Recap: Financially Preparing to Take Your Business Full-Time with Shannah Game

Ellechat Recap: Financially Preparing to Take Your Business Full-Time with Shannah Game

Here’s a question for full-timers and side-hustlers alike:

How much money do you need to be bringing in from your business before you can go full-time?

Some of you might be thinking, “That’s a little up close and personal, Lauren...”

Some of you may think you've already done the math and can quickly give me a figure.

But I have a feeling that most of you are curious, because you’ve been trying to come up with an answer to this question for a while now.

I can totally relate.

Ellechat Recap: Getting Started with Convertkit with Megan Minns

Ellechat Recap: Getting Started with Convertkit with Megan Minns

People who want to know what their audience likes, send targeted emails, offer free downloads, and set up email courses are switching over to ConvertKit. Because unlike other email marketing platforms, ConvertKit was created specifically for online business owners. 

But because it’s fairly new, many people are hesitant to make the switch.

Enter Megan Minns. 

Megan is a ConvertKit guru and her site was a huge help for me as I made the switch to ConvertKit months ago. She has a knack for taking technical tasks and breaking them down simply, so I asked her to join me for an Ellechat webinar two weeks ago to discuss how to get started with ConvertKit.

We covered a lot of ground, from the benefits of using ConvertKit over other email marketing systems like MailChimp to a behind-the-screen demonstration of how to set up forms and automated email sequences. 

A Simple 3-Step Strategy to Land New Clients Without an Audience

A Simple 3-Step Strategy to Land New Clients Without an Audience

“Do you need a large audience in order to land new clients?”

The short answer? No.

While an audience does make booking clients easier, it’s very possible to land clients when you’re just starting out and haven’t had the time to grow your mailing list, social media following, or blog readership.

There are a couple different ways to go about this (and I’m sharing 6 in this week’s Ellechat), but there’s one in particular that won’t cost you a dime and has the potential to land a new client this week.

All it takes is a little thoughtfulness and these 3 simple steps.

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30 Desirable Content Upgrade Ideas

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30 Desirable Content Upgrade Ideas

So you started a mailing list. 

You heard about the benefits, chose a platform, and you have a general idea of what you’re going to send out to your subscribers. You even placed your opt-ins in prominent places.

The trouble is…. no one is subscribing. 

If this sounds all too familiar, I have one question for you: Why should someone sign up for your list? 

Because the truth is that you could have the best newsletter content and the most prominent opt-ins and still have trouble gaining subscribers. 

Website visitors often need a little more coaxing to sign up for your list. And that’s where content upgrades come in.