Business, Blogging
Lauren Hooker
40 Ways to Use Adobe Illustrator to Improve ...

Adobe Illustrator is my go-to software for anything and everything design-related. It's the one program I truly couldn't work without.

And while it's easy to assume that the program's primary focus is illustration based on the name, there is so much more to this design software. 

With tools for type, color, photo cropping, image tracing, drawing, and much more, it has innumerable benefits for bloggers and business owners, alike.

To get your creative gears turning, here's a look at 40 ways Adobe Illustrator can take your blog and/or business to the next level.

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business
Blogging, Business, Branding, Design
Lauren Hooker
How to Create Eye-Catching Blog Post Graphics

First impressions are crucial, especially in business.

Potential customers and clients make judgments about your business within the first few seconds of coming into contact with it, whether it’s through your website, your social media accounts, or a simple blog post graphic.

And those initial thoughts - whether they’re spot on or far off from what you want them to be - are within your control. You have the opportunity to make a killer first impression through high-quality, branded visuals.

If your blog is a large part of your business or you’re hoping to drive more traffic back to your site through your blog, you have to have eye-catching blog graphics to not only generate a positive first impression, but to encourage readers to share your posts on sites like Pinterest and be seen by an even wider audience.

So how do you create eye-catching blog post graphics? And better yet, how can you set them apart so they’ll stand out from the rest and be recognized time and time again?

How to Create Eye-Catching Blog Post Graphics
Business, Visual Marketing
Lauren Hooker
40 Easy, Engaging Video Content Ideas for Your ...

“When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.

As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day.

Which is why Youtube is also the world’s greatest overnight-success-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.

But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. 

And that’s where this post comes in. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure.

40 Easy, Engaging Video Content Ideas for Your Creative Business
Business, Visual Marketing
Lauren Hooker
Why You Should Be Using Infographics for Your ...

If you’re looking for a good way to kill at least an hour of your time, type in the word “infographic” in the Pinterest search bar.

Thousands of clever graphics will pop up on everything from “how to make a salad taste awesome” to a baby’s first year in a review. There’s even an infographic that answers the pressing question, “Is your dog sleeping a little too much?”

Then, after you’ve admired the genius creativity behind them, take a gander at how many repins and likes each of those infographics receives. Thousands upon thousands.

In fact, infographic volumes have increased by over 800% in 2 years. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 

What is it about infographics that makes them so appealing? And better yet, how can you come up with some clever infographics for your business so it gains more exposure through likes and shares?

I have all the answers for you in this post.

Why You Should Be Using Infographics for Your Business (And How to Create Them)
Blogging
Lauren Hooker
How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts. 

How to Create Catchy Headlines

Design

Five of My Greatest Design Challenges (And How I've Overcome Them)

Five of My Greatest Design Challenges (And How I've Overcome Them)

One of our favorite insights from last week’s reader survey was reading about the areas that we could improve on in our blog and business. Many of you had some great constructive criticism and an even greater number of you requested posts on specific topics, like the challenges I’ve faced as a designer, blogger, and creative entrepreneur. 

So today I’m jumping in and getting a little more personal by sharing some of the greatest design obstacles I’ve experienced both in design school and in business. You may not be a designer yourself, but I hope that you’ll be able to relate to these challenges in some shape or form. 

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How to Create a Brand Style Guide

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How to Create a Brand Style Guide

Between my sophomore and junior year of college, I interned at a marketing company in their design department. On the first day of my internship, I was shown to my temporary working space where the company’s brand style guide was waiting for me on my desk. It was a quick way for me to learn the design standards for the company’s brand, and it made it much easier for the designers and interns to stay on the same page and create a cohesive visual identity across all platforms and mediums. 

When I started at my first full-time graphic design position right out of college, I opened my inbox on my first day to find an online PDF of the company’s brand style guide. And again, it was a quick design reference that I returned to time and time again.

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The Most Helpful Software Suite for Bloggers and Creatives

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The Most Helpful Software Suite for Bloggers and Creatives

For those of you who have been following along with Elle & Company for any length of time, you’ve probably picked up on my love of Adobe Creative Suite. Not only do I use many of its programs for my design services, but it's been extremely useful for blogging as well. I’ve received several questions about the entire creative suite since I launched my Adobe Illustrator e-course last month, so today I’m breaking it down for you by highlighting its benefits, overviewing my favorite apps, and explaining the plans for Adobe Creative Cloud. 

A Step-By-Step Guide for Creating Infographics

A Step-By-Step Guide for Creating Infographics

Studies show that 90% of all of the information transmitted to the brain is visual. Many of us are visual learners, so it's no wonder that infographics have become increasingly popular among blogs and businesses. They create interest and engagement among an audience. they're more visually attractive than pages of text for sharing information, they're more likely to be shared, and they're also a great way to break up and vary the content on your blog.

Infographics can be used in numerous ways to display information for your blog or business, from showcasing reader survey results to displaying your creative process and everything in between. But the problem for most creative entrepreneurs and bloggers isn't why infographics can be beneficial; it's how. So today I created an infographic about infographics as a little guide for how to go about designing these helpful images on your own.

The Psychology of Color in Branding

The Psychology of Color in Branding

Design is all about first impressions, and one of the most important factors of any design is color. Color choices, pairings, and usage can affect how someone perceives a billboard, a website, or a box of cereal. Whether you realize it or not, colors evoke emotions, feelings, and memories, and designers tap into those emotions as they're choosing colors to appeal to a brand's ideal audience. There is more psychology behind color than you may have imagined, so today I'm sharing some color associations and data that you're already subconsciously aware of but may not have picked up on before.