The night before a client launch day always feels like Christmas Eve around here. So much intention, time, and effort goes into a brand and website design on both my end and my client's end, and it's a good thing I only work within 2 week timeframes because the anticipation to reveal the final product gets me every time.
But while you can look through my design portfolio and get a glimpse at the final designs, you might miss out on my favorite part of the entire project: the process. Because while it might seem like design only involves creating pretty things, there's much more intention and effort that goes on behind the scenes.
So today I'm giving you a behind-the-scenes look at the creative problem solving that took place behind my latest design project for Alex Estes with Prairie Letter Shop. The hand lettering, bright color palette, and fun illustrations make this project one of my favorites to date, and I'm excited to walk you through the design process!