Have you ever been scrolling through Buzzfeed or Facebook and got sucked into taking a quiz about “Which Friends Character Are You?” or “What City Should You Actually Live In?”
Quizzes can be addicting because when taken, with a grain of salt, quizzes can give you insights about yourself. And we love learning more about ourselves and our preferences.
So it’s no wonder that businesses are now creating quizzes similar to those found on Buzzfeed and Facebook as a means for generating leads, driving traffic, and segmenting your audience.
I recently jumped on the quiz as a content upgrade bandwagon and created my “Which Squarespace template is right for you?” quiz. I used Interact to create it and in this post, I’m taking you behind my screen to show you how I did it.