originality

My Simple Method for Coming Up With Original Content

My Simple Method for Coming Up With Original Content

Do you ever find yourself stuck in a rut, at a loss for how to create original ideas for your blog and business? You're not alone. For the first 6 months of Elle & Company, I had the hardest time staying inspired and coming up with concepts that were original and one-of-a-kind. But last summer I started a practice that pulled me out of that rut: setting aside time to consistently brainstorm.

If you've been following along with Elle & Company for the past few months, you've probably noticed that I'm a big fan of brainstorming. It's a practice that's had the largest impact on the growth and success of my blog and business, it's where I draw inspiration, and it helps me come up with original ideas and content. I'm a firm believer that brainstorming has enormous benefits for every blogger and entrepreneur, but sometimes it's hard to know how to get the ball rolling. Here are 4 tips for making the most out of your brainstorming sessions. 

4 Productive Insights on Competition and Comparison

4 Productive Insights on Competition and Comparison

My husband reads Entrepreneur.com like most people check Instagram. He often comes across helpful reads and sends them my way, and the majority of them have given me great tips and insight on running my business. One article in particular has changed the way I approach a common obstacle in the day-to-day operations of business and blogging: handling competition.