When I first started Elle & Company over a year ago, I faced many of the common struggles that most creative entrepreneurs face at the outset of their business: growing an audience, developing a loyal following, making the leap to full-time, and gaining credibility in my industry. And now, over a year later, I receive inquiries each week from new business owners and freelancers asking me how I jumped those hurdles. My answer isn't complicated, but it seems that it's never quite the answer that the inquirer expects (and hopes) to hear. I'm usually asked for other answers, because surely blogging can't be my only answer to all of the above. 

But it is. This blog has had the quickest and greatest impact on Elle & Company. It's allowed me to appeal to my target audience, spread the word about my business, build trust with my followers, book clients, and make sales. I attribute the majority of any success I've had with this business to this space that updates once every weekday.