You wouldn’t drive across the country from California to New York without a map. And you shouldn’t operate your business without a mission statement.
A mission statement gives you a framework for evaluating opportunities and deciding whether they fit your core business model and strategy.
It can help you define your business and establish your brand, and it can help you (and your employees, contractors, etc.) focus their efforts and suggest ideas that fit with what you’re trying to do.
But what does your mission statement have to do with your branding?
This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.