Big decisions require future planning.
You wouldn’t major in political science if you eventually want to become an art professor.
You wouldn’t sell your van and buy a 2-door sedan if you’re expecting your fourth child.
You have to consider where you want to be in order to put the steps in place to get there.
The same is true for your brand.
This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.
DAY 2 ACTION STEP
Brainstorm your future goals
It’s all too easy to become short-sighted when you’re creating your brand and focus on the present: what the trends are, what type of clients you want to work with next month, etc.
But the aim of this challenge isn’t to brand your business for the here and now; it’s to get you where you want to be 5 years from now.
You don’t dress for the job you have, you dress for the job you want. You can think of branding like dressing your business for the part.
Your brand should be helping you attract the clients you want to have and helping you meet your future goals.
This means a couple things:
1 | You shouldn’t switch your brand up every year or two. It’s important to maintain consistency with your brand so people begin to recognize it, remember it, and form a connection with it.
2 | You need to know what your goals are in order to create a brand that helps you reach them. Again, you have to consider where you want to be in order to create a brand that helps you get there.
So today’s action step is to outline those goals.
I’ve left space for you to write down your 1-year business goals and 5-year business goals on page 5 of your workbook.
Consider these questions to help you make your goals more specific:
What type of clients do you hope to work with?
How many employees do you hope to have?
How much income do you hope to earn?
Are there any new products or services that you hope to launch?
Yes, your business might change directions or new opportunities might present themselves a year from now.
But it’s important to have these future goals in mind as you approach your brand because they will influence the decisions you make about colors, fonts, logos, and more in the coming weeks.
Once you’ve completed this action step, hop on over to the Elle & Company Facebook group or leave me a comment on this post and share one or more of your goals with me.
I hope you’re enjoying the Challenge so far!
