Business, Blogging
Lauren Hooker
40 Ways to Use Adobe Illustrator to Improve ...

Adobe Illustrator is my go-to software for anything and everything design-related. It's the one program I truly couldn't work without.

And while it's easy to assume that the program's primary focus is illustration based on the name, there is so much more to this design software. 

With tools for type, color, photo cropping, image tracing, drawing, and much more, it has innumerable benefits for bloggers and business owners, alike.

To get your creative gears turning, here's a look at 40 ways Adobe Illustrator can take your blog and/or business to the next level.

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business
Blogging, Business, Branding, Design
Lauren Hooker
How to Create Eye-Catching Blog Post Graphics

First impressions are crucial, especially in business.

Potential customers and clients make judgments about your business within the first few seconds of coming into contact with it, whether it’s through your website, your social media accounts, or a simple blog post graphic.

And those initial thoughts - whether they’re spot on or far off from what you want them to be - are within your control. You have the opportunity to make a killer first impression through high-quality, branded visuals.

If your blog is a large part of your business or you’re hoping to drive more traffic back to your site through your blog, you have to have eye-catching blog graphics to not only generate a positive first impression, but to encourage readers to share your posts on sites like Pinterest and be seen by an even wider audience.

So how do you create eye-catching blog post graphics? And better yet, how can you set them apart so they’ll stand out from the rest and be recognized time and time again?

How to Create Eye-Catching Blog Post Graphics
Business, Visual Marketing
Lauren Hooker
40 Easy, Engaging Video Content Ideas for Your ...

“When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.

As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day.

Which is why Youtube is also the world’s greatest overnight-success-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.

But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. 

And that’s where this post comes in. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure.

40 Easy, Engaging Video Content Ideas for Your Creative Business
Business, Visual Marketing
Lauren Hooker
Why You Should Be Using Infographics for Your ...

If you’re looking for a good way to kill at least an hour of your time, type in the word “infographic” in the Pinterest search bar.

Thousands of clever graphics will pop up on everything from “how to make a salad taste awesome” to a baby’s first year in a review. There’s even an infographic that answers the pressing question, “Is your dog sleeping a little too much?”

Then, after you’ve admired the genius creativity behind them, take a gander at how many repins and likes each of those infographics receives. Thousands upon thousands.

In fact, infographic volumes have increased by over 800% in 2 years. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 

What is it about infographics that makes them so appealing? And better yet, how can you come up with some clever infographics for your business so it gains more exposure through likes and shares?

I have all the answers for you in this post.

Why You Should Be Using Infographics for Your Business (And How to Create Them)
Blogging
Lauren Hooker
How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts. 

How to Create Catchy Headlines

Business

How to Make the Best Use of Segments and Tags in ConvertKit

How to Make the Best Use of Segments and Tags in ConvertKit

Last week I shared about my seemingly crazy experiment of deleting 7,000 subscribers from my list.

Long story short, it’s good to clean out your list every so often to make sure your emails are landing in the inboxes of people who want to receive them. 

But once your list is “clean,” it’s time to take the proper measures to make sure your list is effective.

Email segmentation can be the primary difference between a list that converts and one that results in low open rates and a lack of engagement.

It isn’t enough to simply build your list; you have to be smart about how you organize it and use it.

Thankfully, ConvertKit makes segmentation a breeze.

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5 Ways to Strategically Build a Portfolio that Attracts the Right Clients

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5 Ways to Strategically Build a Portfolio that Attracts the Right Clients

For most service-based businesses, a portfolio provides proof that you’re the right person for the job.

Whether you’re a graphic designer who’s showcasing brands and websites, a photographer who’s showcasing weddings and engagements, or a coach who helps entrepreneurs take their businesses to the next level, you need a portfolio to showcase your past work and build trust with potential clients. 

But how do you create one?

You might have clicked on this post thinking I was going to talk about photos and layout. And while those are important to the overall look of your portfolio, I’m not going to cover that in this post.

Not only is that a no-brainer, but every other portfolio post puts the primary amount of attention on photos and many of you reading this offer non-visual services like coaching and consulting. 

I wrote this post with the hope that you would begin to think differently about your portfolio. 

So instead, I’m sharing 5 ways to strategically build your portfolio that everyone else isn’t talking about… yet.

Why I Deleted 7,000 Subscribers From My List

Why I Deleted 7,000 Subscribers From My List

I know the title of this Ellechat sounds crazy. We all try so hard to grow our lists; why would I ever delete over 30% of my subscribers?! 

No it wasn’t by accident. It was a strategic move that’s actually helped my list and increased my engagement. And I have the stats to prove it.

I’m shared those stats, along with the reasoning behind this seemingly crazy move, in this week’s Ellechat.
 

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How to Create an Online Subscription Library from Scratch

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How to Create an Online Subscription Library from Scratch

Online content libraries are a great way to bring in recurring passive income each month. 

Subscribers join your library for a monthly fee, have ongoing access to all of the resources, and you receive a steady monthly payout - all without doing too much extra work, other than adding a couple new items each month.

Online libraries are also a fantastic incentive for people to subscribe to your list if you’re hoping to give the content away for free.

But as with any new digital offering, it can be a headache trying to figure out how to set  up a new content library from scratch.

I remember all too well. Three years ago I setup my own online subscription library (creatively named The Library), and here’s exactly how I did it. 

How to Handle the Emotional Ups and Downs of Running a Creative Business

How to Handle the Emotional Ups and Downs of Running a Creative Business

Pricing, branding, finding clients, bookkeeping, marketing - there are many hurdles to starting a business. But one of the biggest hurdles can often be ourselves.

Are perfectionism, procrastination, and comparison holding you back from launching and building your creative business?

If so, I’m sharing how I’ve learned to deal with all of the above in the last 4 years since starting Elle & Company in this Ellechat.