Business, Blogging
Lauren Hooker
40 Ways to Use Adobe Illustrator to Improve ...

Adobe Illustrator is my go-to software for anything and everything design-related. It's the one program I truly couldn't work without.

And while it's easy to assume that the program's primary focus is illustration based on the name, there is so much more to this design software. 

With tools for type, color, photo cropping, image tracing, drawing, and much more, it has innumerable benefits for bloggers and business owners, alike.

To get your creative gears turning, here's a look at 40 ways Adobe Illustrator can take your blog and/or business to the next level.

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business
Blogging, Business, Branding, Design
Lauren Hooker
How to Create Eye-Catching Blog Post Graphics

First impressions are crucial, especially in business.

Potential customers and clients make judgments about your business within the first few seconds of coming into contact with it, whether it’s through your website, your social media accounts, or a simple blog post graphic.

And those initial thoughts - whether they’re spot on or far off from what you want them to be - are within your control. You have the opportunity to make a killer first impression through high-quality, branded visuals.

If your blog is a large part of your business or you’re hoping to drive more traffic back to your site through your blog, you have to have eye-catching blog graphics to not only generate a positive first impression, but to encourage readers to share your posts on sites like Pinterest and be seen by an even wider audience.

So how do you create eye-catching blog post graphics? And better yet, how can you set them apart so they’ll stand out from the rest and be recognized time and time again?

How to Create Eye-Catching Blog Post Graphics
Business, Visual Marketing
Lauren Hooker
40 Easy, Engaging Video Content Ideas for Your ...

“When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.

As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day.

Which is why Youtube is also the world’s greatest overnight-success-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.

But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. 

And that’s where this post comes in. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure.

40 Easy, Engaging Video Content Ideas for Your Creative Business
Business, Visual Marketing
Lauren Hooker
Why You Should Be Using Infographics for Your ...

If you’re looking for a good way to kill at least an hour of your time, type in the word “infographic” in the Pinterest search bar.

Thousands of clever graphics will pop up on everything from “how to make a salad taste awesome” to a baby’s first year in a review. There’s even an infographic that answers the pressing question, “Is your dog sleeping a little too much?”

Then, after you’ve admired the genius creativity behind them, take a gander at how many repins and likes each of those infographics receives. Thousands upon thousands.

In fact, infographic volumes have increased by over 800% in 2 years. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 

What is it about infographics that makes them so appealing? And better yet, how can you come up with some clever infographics for your business so it gains more exposure through likes and shares?

I have all the answers for you in this post.

Why You Should Be Using Infographics for Your Business (And How to Create Them)
Blogging
Lauren Hooker
How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts. 

How to Create Catchy Headlines

Feeling burnt out? 3 ways to bring the spark back to your business

Feeling burnt out? 3 ways to bring the spark back to your business

Confession: I used to be extremely critical of burnout.

I would come across posts on the topic when I first started Elle & Company and thought the writers were being a tad bit overdramatic.

If you’re doing what you love, can you really ever become burnt out?

It was at a time in my business where I had a ton of motivation. I had a clear goal that I was working toward - creating a full-time business off of my love of design - and I was willing to work 10+ hours a day to get there.

The momentum continued to increase as I saw some success in my business. Clients started to come rolling in, my blog was growing exponentially, and I started to offer more products and services.

I hit my stride…

...and then recently, I hit a wall. The early mornings, late nights, and no vacations finally caught up with me.

That was a month or two ago. Since then I’ve realized that burnout is a real thing. 

And after some reflection and time off, I’ve discovered 3 simple things that can help you conquer burnout and bring some spark back to your business.

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11 Crafty Ways to Repurpose Old Content

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11 Crafty Ways to Repurpose Old Content

Content creation is at the heart of Elle & Company. 

Between blog posts, weekly newsletters, Ellechats, social media posts, and Library additions, I spend a lot of time pumping out new content each week.

But here’s the thing about new content: it has a shelf life.

Newsletters get buried in inboxes. Blog posts get buried in archives. Social media posts quickly fade away from the feeds of your followers. Webinars end. 

The content you create (along with the time and energy you put into them) quickly gets buried under your newer content.

But don’t be fooled; you didn’t labor in vain! 

Enter, the art of repurposing content.

Survey Says...

Survey Says...

Last week I asked Elle & Company readers and subscribers to take part in my annual survey, thinking I might get a couple hundred people to leave feedback.

I was shocked to see that over 800 of you took the time to participate!

Thank you so much for taking the time to tell me about yourself and leave feedback on why you follow along. I read each and every response and took your words to heart. 

But it didn't seem right to keep the feedback to myself. So I rounded up the data to share with you!

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5 Surprising Stats About Your Business’s Visuals

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5 Surprising Stats About Your Business’s Visuals

How would your life be different if you were able to generate more sales? 

Would you be able to quit your day job? 
Spend more time with your kids? 
Take that vacation that's been taking up space on your bucket list?

The key to making sales is trust, and building trust with your potential customers starts with making a killer first impression through visuals.

Your promotional photos, graphics, and videos should not only look amazing; they need to be intentionally designed using strategies that are proven to increase sales. 

If the potential to build trust with your audience, create a killer first impression, and make more sales isn’t enough to convince you to step up your business’s visuals, the following stats might. 

The Story Behind Why I Started Elle & Company

The Story Behind Why I Started Elle & Company

“How did you get your business off the ground?”

It’s a question I get asked pretty regularly by creatives who are in the beginning stages of starting their business. 

They want to know how I grew my audience, how I was able to book clients, and how I made the leap to full-time. 

I have to smile as I attempt to answer it, because the irony of it all is that I never set out to start a business.

As a matter of fact, I swore up and down that I would never, ever own a business, because I grew up seeing firsthand all the things a business required.

(For those of you who’ve heard this story, you haven’t heard the whole story. Keep reading.)