It takes an average of 5-7 brand impressions before someone will remember your brand.
Which means that people have to come into contact with your brand through website views, social media posts, or third-party mentions an average of 5-7 times before they can recall your business from memory.
I don’t know about you, but I would rather someone remember my brand during the first or second point of contact. 5-7 seems like a lot.
But in today’s day in age - where all brands seem to run together and look the same - it seems to be getting even harder to stand out from the crowd and create a brand that potential clients and customers will remember.
There’s so much competition.
So how do you stand out? How do you catch people’s attention and increase the likelihood that they will remember your brand?
The answer lies in consistent, one-of-a-kind visuals.