I’ve discussed why mailing lists are important and I’ve shared about the ins and outs of using Mailchimp, but there’s one crucial piece to effectively utilizing a mailing list that I haven’t covered quite yet: autoresponders.
It seems too simple, but email automation is one of the most effective ways to gain the email addresses of those who are truly interested in your products and services. In fact, one survey by the Lenskold Group and the Pedowitz Group says that automation increased the quality of leads that get passed to sales by 60% (source).
Autoresponders also help solve many problems within your business. Have you ever wondered how to automatically send a welcome message, freebie, or recent newsletter to new email subscribers? Maybe you’re interested in setting up a marketing campaign for recent customers or creating an email workflow for your clients.
If any of the above grabs your attention, today’s post is for you. I’m explaining the ins and outs of using autoresponders as well as some creative ways to use them for your business. Then I’ll take you behind the scenes for a how-to on setting up autoresponders in Mailchimp.