There are a couple designer secrets that aren’t often shared when it comes to choosing brand fonts.
The first: Steer clear of using your logo font throughout the rest of your brand (unless it’s a secondary font that you’ve used for your tagline). This makes the logo distinct and keeps it from getting lost among other text on your website and collateral items.
The second: Give each brand font a “job.” Choose one font for your headers, one font for your body text, and maybe one other accent font (maybe). This streamlines your brand by creating consistency.
But even after learning these secrets, you might still have some questions about brand fonts.
How do you go about finding, choosing and pairing fonts that will accurately represent your business and appeal to the right customers?
I’ve got you covered.