Business, Blogging
Lauren Hooker
40 Ways to Use Adobe Illustrator to Improve ...

Adobe Illustrator is my go-to software for anything and everything design-related. It's the one program I truly couldn't work without.

And while it's easy to assume that the program's primary focus is illustration based on the name, there is so much more to this design software. 

With tools for type, color, photo cropping, image tracing, drawing, and much more, it has innumerable benefits for bloggers and business owners, alike.

To get your creative gears turning, here's a look at 40 ways Adobe Illustrator can take your blog and/or business to the next level.

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business
Blogging, Business, Branding, Design
Lauren Hooker
How to Create Eye-Catching Blog Post Graphics

First impressions are crucial, especially in business.

Potential customers and clients make judgments about your business within the first few seconds of coming into contact with it, whether it’s through your website, your social media accounts, or a simple blog post graphic.

And those initial thoughts - whether they’re spot on or far off from what you want them to be - are within your control. You have the opportunity to make a killer first impression through high-quality, branded visuals.

If your blog is a large part of your business or you’re hoping to drive more traffic back to your site through your blog, you have to have eye-catching blog graphics to not only generate a positive first impression, but to encourage readers to share your posts on sites like Pinterest and be seen by an even wider audience.

So how do you create eye-catching blog post graphics? And better yet, how can you set them apart so they’ll stand out from the rest and be recognized time and time again?

How to Create Eye-Catching Blog Post Graphics
Business, Visual Marketing
Lauren Hooker
40 Easy, Engaging Video Content Ideas for Your ...

“When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.

As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day.

Which is why Youtube is also the world’s greatest overnight-success-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.

But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. 

And that’s where this post comes in. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure.

40 Easy, Engaging Video Content Ideas for Your Creative Business
Business, Visual Marketing
Lauren Hooker
Why You Should Be Using Infographics for Your ...

If you’re looking for a good way to kill at least an hour of your time, type in the word “infographic” in the Pinterest search bar.

Thousands of clever graphics will pop up on everything from “how to make a salad taste awesome” to a baby’s first year in a review. There’s even an infographic that answers the pressing question, “Is your dog sleeping a little too much?”

Then, after you’ve admired the genius creativity behind them, take a gander at how many repins and likes each of those infographics receives. Thousands upon thousands.

In fact, infographic volumes have increased by over 800% in 2 years. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 

What is it about infographics that makes them so appealing? And better yet, how can you come up with some clever infographics for your business so it gains more exposure through likes and shares?

I have all the answers for you in this post.

Why You Should Be Using Infographics for Your Business (And How to Create Them)
Blogging
Lauren Hooker
How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts. 

How to Create Catchy Headlines

instagram

Non-Salesy Strategies for Marketing on Instagram

Non-Salesy Strategies for Marketing on Instagram

You know Instagram is working for your creative business when:

  • You’ve found a way to stand out in an oversaturated industry when everyone else seems to be doing the same thing.
  • You’re attracting the right kind of followers who are not only interested your products and services, but they’re actually purchasing them.
  • Your following is consistently growing.
  • Your Instagram followers turn into clients and customers.

The good news is that you can do all of the above without being pushy or salesy. 

In fact, Instagram is a fantastic way to unobtrusively market your business on Instagram without being salesy.

Why Instagram’s New Changes Don’t Scare Me (And Shouldn’t Scare You)

Why Instagram’s New Changes Don’t Scare Me (And Shouldn’t Scare You)

Instagram seems to be the social media platform of choice for creative business owners. 

It’s visual, business accounts easily blend in with personal accounts, and - unlike Facebook - posts show up in chronological order.

Well, they used to show up in chronological order. 

On March 15th, Instagram announced that posts would “soon be ordered to show the moments we believe you will care about the most.” 

In other words, they’re following Facebook’s footsteps and displaying posts in your feed according to engagement. Posts will no longer appear in chronological order. Business owners aren’t guaranteed that their posts will appear in the feeds of their followers. 

So it’s no surprise that this recent announcement has caused widespread panic in the creative community. 

However, I saw this one coming. I predicted it would happen several months ago in this post. 

While these recent changes might change the way we approach our Instagram marketing strategies, they shouldn’t be causing business owners to freak out. 

Here’s why they don’t scare me (and certainly shouldn’t scare you).

6 Simple Ways to Organically Grow Your Instagram Following

6 Simple Ways to Organically Grow Your Instagram Following

We’re all visual people to some extent, so it’s no wonder that Instagram is all the hype these days. The social media platform is addictive, free, and fun to use, which has great implications for creative businesses; it allows you to showcase your work/products in an unobtrusive, attractive, and personable way. 

As a designer, Instagram has been especially helpful for my business. Several of my past, present, and upcoming design clients have found me through Instagram, and the larger my following becomes on the platform, the greater chance I have of drawing in clientele and blog readers. 

This time last year I was close to reaching 1,000 followers, and today I’m somewhere around 11k. I’ve received several inquiries from readers lately who’ve asked me how I’ve grown my Instagram following, and although I’ve shared a couple posts in the past about Instagram landing pages and how to create the quintessential Instagram feed, I’m going in a little more detail today to share 6 things that I attribute to my organic increase in followers.

How to Create the Quintessential Instagram Feed

How to Create the Quintessential Instagram Feed

Instagram is currently the fastest growing social media platform. It started as a simple photo-sharing app among friends, and it has since grown into a community of over 300 million brands and consumers. For business owners and bloggers, it's silly not to be engaging with followers on Instagram through likes, follows and comments; an active audience is right at your fingertips. 

Since Instagram is all about visuals, it's important to have a professional, branded feed. We all appreciate those accounts with the seamless, gorgeous images, but we may not know exactly how to get our own feed looking cohesive and one-of-a-kind. Today I'm sharing a few fundamental tips to get you started in the right direction.

A Simple Solution for Instagram's Biggest Business Dilemma

A Simple Solution for Instagram's Biggest Business Dilemma

It’s easy to equate someone’s success with their number of Instagram followers. We all do it, even if we’re unaware, when we click on a profile and see that someone has 30,000 followers. They must be pretty important and successful, right? But the longer I’m in business, the more I understand that thousands of Instagram followers amount to nothing if they aren’t engaged, rarely visit my website, and never book my services. It’s much better to have 100 loyal followers who show interest in what you’re doing than it is to have 10,000 followers who could care less. 

And while it’s not a bad thing to grow your audience and expand your reach, I think more of an emphasis needs to be placed on content and strategically sharing posts that drive traffic to your blog and website. There’s a way to do this authentically - I don’t believe you have to put a sleazy sales pitch in every photo and description -  but if your Instagram account is connected to your business, it would be silly not to use it point people back to your home base: your blog and website.