Business, Blogging
Lauren Hooker
40 Ways to Use Adobe Illustrator to Improve ...

Adobe Illustrator is my go-to software for anything and everything design-related. It's the one program I truly couldn't work without.

And while it's easy to assume that the program's primary focus is illustration based on the name, there is so much more to this design software. 

With tools for type, color, photo cropping, image tracing, drawing, and much more, it has innumerable benefits for bloggers and business owners, alike.

To get your creative gears turning, here's a look at 40 ways Adobe Illustrator can take your blog and/or business to the next level.

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business
Blogging, Business, Branding, Design
Lauren Hooker
How to Create Eye-Catching Blog Post Graphics

First impressions are crucial, especially in business.

Potential customers and clients make judgments about your business within the first few seconds of coming into contact with it, whether it’s through your website, your social media accounts, or a simple blog post graphic.

And those initial thoughts - whether they’re spot on or far off from what you want them to be - are within your control. You have the opportunity to make a killer first impression through high-quality, branded visuals.

If your blog is a large part of your business or you’re hoping to drive more traffic back to your site through your blog, you have to have eye-catching blog graphics to not only generate a positive first impression, but to encourage readers to share your posts on sites like Pinterest and be seen by an even wider audience.

So how do you create eye-catching blog post graphics? And better yet, how can you set them apart so they’ll stand out from the rest and be recognized time and time again?

How to Create Eye-Catching Blog Post Graphics
Business, Visual Marketing
Lauren Hooker
40 Easy, Engaging Video Content Ideas for Your ...

“When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.

As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day.

Which is why Youtube is also the world’s greatest overnight-success-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.

But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. 

And that’s where this post comes in. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure.

40 Easy, Engaging Video Content Ideas for Your Creative Business
Business, Visual Marketing
Lauren Hooker
Why You Should Be Using Infographics for Your ...

If you’re looking for a good way to kill at least an hour of your time, type in the word “infographic” in the Pinterest search bar.

Thousands of clever graphics will pop up on everything from “how to make a salad taste awesome” to a baby’s first year in a review. There’s even an infographic that answers the pressing question, “Is your dog sleeping a little too much?”

Then, after you’ve admired the genius creativity behind them, take a gander at how many repins and likes each of those infographics receives. Thousands upon thousands.

In fact, infographic volumes have increased by over 800% in 2 years. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 

What is it about infographics that makes them so appealing? And better yet, how can you come up with some clever infographics for your business so it gains more exposure through likes and shares?

I have all the answers for you in this post.

Why You Should Be Using Infographics for Your Business (And How to Create Them)
Blogging
Lauren Hooker
How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts. 

How to Create Catchy Headlines

Creative Entrepreneurs: Don't Make These 15 Common Business Mistakes

Creative Entrepreneurs: Don't Make These 15 Common Business Mistakes

8 out of 10 business fail within the first 18 months (source). That’s a shocking number, isn’t it? And after being in business for over a year now, I can see why that statistic is true; there is a lot more to entrepreneurship than creating your own work hours, being your own boss, and following your dream. I learned the hardest, most costly decisions within my first year, so today I’m sharing some of the most common business mistakes that I’ve run into. While many of life’s best-learned lessoned are often learned from personal experience, my hope is that many of these mistakes will help you stay proactive and avoid errors that could be detrimental to your business in the long-run.

9 Ways to Get the Most Out of Old Blog Content

9 Ways to Get the Most Out of Old Blog Content

It can be pretty depressing to spend countless hours on a blog post, only to have it buried underneath new content a couple weeks later. It’s a shame to see all of that thought, effort, and value go unnoticed, so today I have 9 solutions for you to help you make the most out of your older, high-quality blog posts (and increase page views and site traffic while you’re at it!). 

Why Instagram Doesn't Convert

Why Instagram Doesn't Convert

Instagram is the fastest growing social media platform at the moment. In fact, Instagram has now surpassed Twitter in its number of users and accounts (source). If you're a business owner or blogger who hasn't joined in on the Instagram trend, you're missing out on a fantastic opportunity to increase your brand's awareness and reach your ideal audience.

Well, sort of. Instagram is helpful for growing your following and reaching more potential readers and customers, but there are some serious issues with tracking Instagram's referral traffic. So today Jake is explaining how this problem might affect you as well as sharing some creative ways to track conversions from Instagram.

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8 Common Misconceptions About Content Marketing

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8 Common Misconceptions About Content Marketing

Content marketing is a term that's thrown around often in business circles, but I've realized that there are many misconceptions on the topic. "Is content marketing the same thing as blogging?" "Content marketing sounds really complicated." "Content marketing might work for your business, but it doesn't make sense for mine." Today I'm clearing up some common misunderstandings on this one subject that's had the greatest positive impact on my business.  

The Psychology of Color in Branding

The Psychology of Color in Branding

Design is all about first impressions, and one of the most important factors of any design is color. Color choices, pairings, and usage can affect how someone perceives a billboard, a website, or a box of cereal. Whether you realize it or not, colors evoke emotions, feelings, and memories, and designers tap into those emotions as they're choosing colors to appeal to a brand's ideal audience. There is more psychology behind color than you may have imagined, so today I'm sharing some color associations and data that you're already subconsciously aware of but may not have picked up on before.