“Business is about people, and your reputation is built on how you treat people.” – Bruce Rauner

Like most creative entrepreneurs, I had absolutely no idea what I was doing when I launched my business 3 years ago. 

I didn’t know how to find clients. I didn’t know what to share about on my blog. I didn’t know any strategies for marketing my business on social media.

Did I need a mailing list? What website platform should I use? How much should I charge for my services? Do I need to set up an LLC? How much should I be setting aside for taxes?

I figured out most of those questions through a process of trial and error. 

But there was one word that always laid at the foundation of every decision I made for Elle & Company, and I attribute it to whatever amount of “success” I’ve had over these past few years in business.  

It’s a word that’s often overlooked by many business owners, maybe because it seems so simple. 

Or those who don’t overlook it often toss it aside and focus on other business strategies and tactics, because it requires patience and endurance. 

There’s no instant gratification when you pursue this word. 

But I can tell you from experience that it’s worth pursuing and building your business around.