Remember those black and white primary logo and alternative logos you refined/created last week?
It’s finally time to add some color to them.
(And now that you’ve already outlined your color system, this step should be easy!)
This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.
DAY 13 ACTION STEP
Set up color options for each logo variation
Using the color pairings you created in the last step, come up with a primary color combination for your logo.
For instance, I chose these primary colors for the Reveleigh and Co. logo:
Whenever this logo is on a white background, these are the colors my client will use to maintain consistency.
Next, consider what your primary logo will look like on different color backgrounds and photo backgrounds.
For example, whenever the Reveleigh & Co. logo is on this mauve color (which is included in the brand’s color palette), the colors of the logo will remain the same.
Do the same with your alternative logos, too.
Thinking through these different instances will help you maintain consistency, create brand recognition, and make it a breeze to design things like social media graphics, presentation slides, and website icons in the future.
I left space for you to outline these logo color pairings on page 16 of the Brand Challenge workbook so you can continue to refer back to it as you implement your brand.
Are you beginning to see how the color system you created in Day 12 makes it easier to use your brand and stay consistent? I hope so.
And as always, when you’re done with this step, share the color versions of your logos in the Elle & Company Facebook group! I want to see how your brand is starting to take shape.
