Just like icons, patterns are another fun way to add interest to your brand and make it more memorable.

When you create a custom pattern that’s unique to your brand alone, you have the opportunity to stand out from competitors, communicate the message of your brand, and add some flair to your stationery, packaging, designs, and website.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

DAY 18 ACTION STEP

Design custom patterns

Adobe Illustrator is a fantastic tool for creating both custom icons and patterns that fit your brand’s aesthetic and color palette.

I share step-by-step instructions on how to create custom patterns in my upcoming Adobe Illustrator Basics course (which launches in just a few weeks!)! If you’re interested in more details and first access, sign up for the waiting list below:

You can also find pre-made patterns on sites like Creative Market.

But be forewarned - other people have the ability to purchase the same patterns and use them on their website and collateral, which can hurt brand recognition.

That’s why, again, it’s helpful to know programs like Adobe Illustrator to bring your patterns to life.

I’ve left space for you to sketch out patterns in your workbook on page 21, along with some creative ideas for using patterns throughout your brand.