Congratulations! You’ve officially made it through Elle & Company’s Brand Challenge.

But before you start implementing your new brand on your website and collateral items, take some time to compile all of your hard work and create a beautiful reference for your brand by creating a brand style guide.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

DAY 20 ACTION STEP

Compile it all together in a brand style guide

A brand style guide is a multi-page PDF that outlines all of your brand standards, including your:

Mission statement
Ideal client
Brand adjectives
Logos
Color palettes and color system
Graphics (patterns, icons, etc.)

Basically, it’s a cleaned up version of all the notes you’ve made these past 4 weeks in your workbook.

Graphic designer Melissa Yeager is a pro at putting together brands style guides, so I asked her to join me for an Ellechat webinar to walk you through exactly how to create a brand style guide from start to finish.

You can watch the replay of that Ellechat here.

You’ve officially made it through our first Elle & Company Brand Challenge!

I hope these last 4 weeks have helped you create a consistent brand you’re proud of. All that’s left to do is implement the systems you’ve created this month on your website and collateral items!

Best wishes and please keep me posted on your progress in our Facebook group. I can’t wait to see what you’ve come up with!