You can do a killer job on all of the steps we’ve covered over the past 3 weeks.

But if your photos are amateur or inconsistent with the rest of your brand, your brand will fall short. Every. Single. Time.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

DAY 19 ACTION STEP

Determine your photography style

Based on your keywords and the brand decisions you’ve made up until this point, consider which photography style would best suit your brand.

Should it be minimal and bright? Dark and moody? High contrast? Colorful and abstract?

Set the standard for the photo style of your brand.

Don’t base it off of what your current photo style looks like; try to take an objective look at what it should look like (within reason, of course).

It might also be helpful to look at the photo styles used in your inspiration board.

The next step will be learning how to implement this style, finding/purchasing photos that fit this style or hiring someone who can implement this style for you.

I’ve left space for you to outline your photography style on page 22 of your workbook for future reference.