I don’t know about you, but I’m a big fan of emojis. Not a text goes by to friends and family where I don’t include at least one.
Not only are they fun, but they help communicate ideas and expressions that aren’t often easy to portray through words.
The same is true for the icons you use throughout your brand.
This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.
DAY 17 ACTION STEP
Create one-of-a-kind icons
Icons can also be a great way to:
Add interest to your website and collateral items
Create engagement
Differentiate your brand and help you stand out
Create memorability
The Lower Junction’s website features a “Choose Your Own Adventure” feature, and their use of icons makes it so much more interactive and distinct.
Do you see how the use of simple icons takes the design and experience to a whole other level? The same can be true for the icons you use in your brand.
Consider your graphic style as you watch this Ellechat replay: How to Create Custom Brand Icons
Also, consider how you might use these icons and what words you might need your icons to represent.
I’ve left space for you to sketch and describe your icon style on page 20 of your workbook, along with space to brainstorm specific icon ideas for keywords and offerings.
You’ll probably continue to add onto these icons throughout the life of your brand and business, but developing a distinct icon style at the outset will help you differentiate your brand and make it easier to create new icons in the future.
